Google Ads
Connect your Google Ads campaigns with Orbit's powerful audience management tools to deliver targeted advertising to clearly defined audiences. This integration allows you to:
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Seamlessly upload audience lists directly to Google Ads
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Manage your Google advertising campaigns from within the Orbit platform
The Google Ads channel supports both manager and client account structures. You can upload audience lists to manager accounts for distribution across multiple client accounts, or upload directly to specific client accounts and attach a custom audience to the required Ad Group.
When connecting Google Ads to Orbit, you can:
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Upload audience segments directly from Orbit to Google Ads
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Choose between upload-only or upload-and-advertise options
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Manage audiences across multiple client accounts from a single Manager account
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Target precisely defined audience segments based on your first-party data
Important notes
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Google Ads manager accounts can manage multiple client accounts
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Each client account contains its own campaigns, budgets, settings and audience requirements
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Channel settings determine whether you can upload audience lists only, or upload and advertise
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When using a manager account, you'll need to specify which client account and Ad Group to use
Example use cases
Agency managing multiple clients
As an advertising agency managing campaigns for several clients, connect your Google Ads Manager account to Orbit to create targeted audience segments from client data, upload them to appropriate client accounts, and monitor performance without platform switching.
Retail brand with multiple product lines
With separate Google Ads accounts for different product categories, you can use Orbit to create audience segments based on customer behavior, deploy these segments across your various accounts, and maintain consistent messaging while tailoring ads to specific products.