Using Google Ads in campaigns

With your Google Ads channel configured, you’re now ready to use Google Ads in the Orbit journey builder.

Adding a Google Ads step to your campaign

To add a Google Ads step to your campaign journey:

  1. Go to Campaigns.

  2. Either select an existing campaign or create a new one.

    See Creating a campaign.

  3. Choose a target segment for your campaign.

    See Adding audiences.

  4. Click the + on your journey where you want to add the Google Ads step.

  5. Under Channels, select Google Ads.

  6. Click your new Google Ads step and give it a meaningful name for easy reference.

  7. Click Create

You can now configure your Google Ads step in the side panel.

Configuring your Google Ads step

The configuration options you see depend on the type of Google Ads channel you want to use.

Note: If you configured your channel for Upload Only, you'll only see the Inclusion Customer List Name field.

When using a manager account

If you've selected a manager account channel, you'll need to specify:

  • The Google Ads Advert Account (client account) you want to use

  • The Google Ads Ad Group belonging to that account

  • The Inclusion Customer List Name for your audience

Note: These options appear regardless of whether your manager account is set to Upload and Advertise or Upload only in the channel editor.

When using a client account

If you've selected a client account channel:

  • You won't see the Google Ads Advert Account option

  • Select the Google Ads Ad Group to upload your audience list to

  • Specify the Inclusion Customer List Name

Finalising your Google Ads step

To complete your Google Ads step configuration:

  1. Add any objectives you want to apply to the step by clicking + Add Objective. See Message objectives.

  2. Click Apply.

Your Google Ads step is now added to your campaign journey and Orbit runs the campaign according to your campaign schedule.