Meta Ads

You can integrate Orbit with Meta’s advertising ecosystem, including platforms like Facebook and Instagram. This allows you to create, manage, and optimise advertising campaigns.

This integration revolves around custom audiences—specific groups of users you want to target for your campaigns.

Meta’s advertising structure is organised hierarchically:

  • Campaigns: Define your overarching goal, such as increasing website visits or lead generation

  • Ad Sets: Allow segmentation by audience type, testing which group performs best, with each ad set targeting a unique audience

  • Ads: Contains the actual content, such as images, videos, or text

Meta's advertising platform operates primarily at the ad set level, where the audience data is uploaded and configured. Once the audience matches Meta’s user database, the campaign can begin broadcasting.

Note: While you can create your own Meta app to manage this integration, using the Apteco app streamlines the process, saving significant time and effort.

Setting up your own Meta app is more complex and is only recommended for administrators with advanced technical skills or unique customisation needs.

Promoting a seasonal sale

Your retail company wants to promote its annual Spring Sale to previous customers while avoiding users who have already made a purchase.

You can:

  1. Upload a custom audience of past customers (e.g., those who purchased in the past 12 months).

  2. Use an exclusion file for users who have already redeemed this offer.

  3. Run the campaign on Meta Ads and a parallel email campaign for consistent messaging.

Outcome: Increased engagement and reduced ad spend by targeting the right audience.

Expanding audience reach with lookalikes

Your travel agency wants to promote new holiday packages to a broader audience.

You can:

  1. Upload a list of high-value customers who booked premium packages last year.

  2. Generate lookalike audiences with a 1-2% similarity ratio to reach new but relevant users.

  3. Target these lookalikes for the campaign.

Outcome: Attracted new leads with similar interests, expanding audience reach.