Applying limits

You can apply a limit at the target segment level or to each individual segment within your target audience.

Applying an overall target segment limit

To apply an overall target segment limit:

1. Add a Target Segment to the journey builder. See Adding audiences.

2. Via the option panel, add any required Including or Excluding audiences.

3. Click the campaign option menu, then click Add Limit.

   

   A limit can be applied by specifying a quantity or percentage. You can define quantity or percentage via the unit drop down menu.

   

Applying a quantity limit

To apply a quantity limit:

1. Enter the Amount that you want to limit.

2. Select the frequency of the limit e.g. X amount every run of the campaign, or every day, week, year, etc.

   

3. Click Save Limit.

Once applied, the quantity displays at the top of the screen and on the journey builder.

Applying a percentage limit

To apply a percentage:

Enter the percentage you want to use as the limit.

1. The frequency is limited to 1 per run.

2. Click Save Limit.

   

3. In order to see the limit applied, you must Save the journey. After saving, the percentage is displayed at the top of the screen on the journey builder.

Applying a limit to an individual audience

To apply a limit to an individual audience:

1. With inclusion audiences applied, select Add Limit via the audience ellipses menu.

   

2. Again, a limit can be applied by specifying a quantity or percentage. Quantity or percentage can be defined via the Unit drop down menu.

   In this case, we are going to apply a quantity limit of 5000 to our active customer base.

3. With the limit saved, click Apply to navigate away from the audience set up.

4. Click Apply to save the limits and audience dedupe structure. The counts on the target segment step update to reflect the changes made.

You have now set a limit on your audience for your campaign journey.