Adding audiences

You can now add a target segment, which can include multiple Orbit audiences or FastStats selections to be included or excluded from the campaign.

Adding a target audience

To add an audience:

  1. Click + Add Audience.

  2. Name the Target Segment. In this case, use Regular Customers.

  3. Click Create.

    Info: At this point, the journey builder updates with the title of the target segment. A right side panel appears with options to include or exclude Orbit audiences in the campaign.

Adding an Orbit audience or FastStats selections to the exclude section

To add an audience to the excluding section:

  1. Click + Add Audience in the exclude section of the panel.

  2. Search for and select the required Audience. If you require more than one Orbit audience, use the tick boxes on the left hand side to select the audience you want.

    Note: Here saved FastStats selections or Orbit audiences can be selected. FastStats selections can be found under the Files tab whilst Orbit audiences can be selected via the Audience tab.

    Info: In this case, select Master Exclusion. This audience is then added to the exclude section of the regular customers target segment.

    Once applied, the current selection count appears.

    The ellipses menu on the audience tile allows you to delete the audience, if no longer required.

    You can add further audiences by clicking + Add Audience and repeating the process.

Adding an Orbit audience or FastStats Selections to the including section

To add an audience to an including section:

  1. Click + Add Audience in the Including section of the panel.

  2. Search for and select the required Audience. If you require more than one audience, use the tick boxes on the left hand side to select the audience you want.

    Note: Here saved FastStats selections or Orbit audiences can be selected. FastStats selections can be found under the Files tab whilst Orbit audiences can be selected via the Audience tab.

    Info: In this case, select Seeds and Active Customer Base. These audiences are then added to the including section of the regular customers target segment.

    Once applied, the selection count as of the time applied appears. For each include segment applied, a gross and net count is displayed.

    Gross is displayed without saving. However, to get the latest deduplicated net count, and overall gross and net counts to display, you must select Refresh Counts at the top of the panel.

    Note: The refresh counts feature is currently in place for Orbit but is also functionally dependent on upcoming changes in our PeopleStage Q2 2023 release.

    You can add further audiences by clicking + Add Audience and repeating the process. To understand the impact of moving the audience up and down the list, drag and drop the audience to the desired location and then Refresh Counts again to recalculate net counts.

    Note: The ability to refresh counts with audiences in order to see gross and net counts is available in Q2 2023. Please update to this release or above to take advantage of this functionality.

    The ellipsis menu on the audience tile allows you to add a limit or delete the audience, if no longer required.

  3. Once you have added the relevant audiences, click Apply.

    Info: The gross count displayed is the total de duped count of individuals that can be targeted. The net count is the total de deduped count including limits and constraints applied. The net count is your target volume.