Including and excluding audiences

You can control who enters the customer journey and receives your communications by including and excluding target segments.

Including an audience

To include an audience:

Open your journey and click your Target Segment step.
Under Including, click + Add Audience.
Search for and select the required Audience.

Note: To add multiple audiences, use the checkboxes on the left to select all required audiences.
Click Add.

The selection count displays as of the time you applied it. A gross count and net count appear for each included segment.

Note: The gross count displays immediately without saving. To view the latest deduplicated net count and overall gross and net counts, click Refresh Counts at the top of the panel.

See Audience counts.
Drag and drop audiences to reorder them in the list. Click Refresh Counts to recalculate net counts based on the new order.

Tip: The order of audiences affects deduplication. Moving audiences up or down changes how overlapping contacts are counted.

You have now included all your audiences for this campaign.

To exclude an audience:

Open your journey and click your Target Segment step.
Under Excluding, click + Add Audience.
Search for and select the required Audience.

Note: To add multiple audiences, use the checkboxes on the left to select all required audiences.
Click Add.

Excluded audiences are removed from your campaign targeting, even if they appear in your included audiences.

Expand the option menu on an audience to access:

Additional options