Campaign goals

Before embarking on any marketing campaign journey, it's essential to have a clear goal in mind.

Campaign goals in Orbit allow you to establish a single, measurable outcome and purpose for each campaign, track its progress, and report on success.

Whether your aim is to increase revenue, boost subscriptions, or drive product-specific sales, you can tailor your goal to suit your marketing strategy.

Key benefits of campaign goals include:

  • Automatic tracking: Monitor campaign goals in real-time with visual indicators.

  • Transparent objectives: Align team on purpose and targets.

  • Data-driven insights: Automate analysis for clearer performance insights.

Increase product sales for a new launch

For a mobile phone launch, set a goal to drive new purchases. Define a target number of orders within a set timeframe.

  • Boost event registrations: Set a goal to reach a target number of registrations for an upcoming webinar or conference.

  • Drive website visits: Track the count of website visits generated from a campaign, setting a goal to achieve a specific number of unique visitors within a designated timeframe.

  • Raise donation amounts: For a fundraising initiative, establish a revenue goal to reach a specified donation amount.