Monitoring progress of goals and objectives
Preview: This is a preview feature, and remains a work in progress. The following content may be subject to change before full release. If you have any questions regarding this preview feature, please direct them to our support team.
When viewing a campaign in View mode, you can track the target status of your Campaign goals and Message objectives. This mode can provide a real-time snapshot of campaign progress, showing the effectiveness of your strategy based on set goals and tracking constraints.
Note: You can also view a summary of your campaign at any time by clicking the option menu, then Campaign Summary.
See Campaign summary.
Monitoring your campaign goal
When you set up a goal, a visual indicator appears at the top of your journey in edit mode.
Once you’ve published the campaign and entered view mode, a progress bar appears on the goal.
Initially, the progress bar displays At Risk status until interactions begin, such as purchases or other conversions. As participants meet the goal criteria, the progress bar advances, indicating campaign success.
Campaign strategy detailed view
To see a more detailed view of your goal and objective progress:
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If you’re in edit mode, click the option menu, then click Exit Edit Mode.
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If you have set up a goal, then click on the goal.
If not, click the option menu, then click Campaign Strategy.
This opens the Campaign Strategy side panel.
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Under Statistics, progress bars reflect the measure of success of your campaign, relative to the targets you set. You can view the exact percentage of responses and actions, allowing you to measure effectiveness.
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Assigning a timeframe to your goals and objectives enables target tracking over the life of the campaign, helping determine whether progress is On Track or At Risk.
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Clicking on the arrow next to your goal or objectives expands the display. Here you can see details of your configuration for each target.
You can now effectively monitor the success of your campaign strategy.