Creating the event action

The event action defines what communcation happens when a recipient triggers the event.

To create an event action:

1. Click the plus icon below your triggered event step

   

2. Select the communication type you want to send. In this example, we’re sending an email.

   

   See Journey steps.

3. Click the new step, then give your action event a descriptive name.

   

4. Select your channel.

5. Select a template and customise the message content to match the triggered event context.

   Tip: Keep the email content relevant to the form’s purpose. Reiterate the offer, provide instructions, and include helpful links to enhance recipient experience.

   Example: You could use a subject line like “Thank you for your interest in trying our product” and include relevant information about the next steps. Include details about the "try before you buy" offer and any additional information on product availability.

   See Apteco email.

6. Add any message personalisation.

   

   See Applying personalisation.

7. Click Apply.

You've now set up your event action to respond to the recipient who triggered the event. You can decide where that recipient goes next in the campaign journey.

Specify the recipient’s next step