Creating a landing page

The landing page creation process is similar to creating an email template.

To create a landing page:

  1. In the Campaigns area, click Template Builder.

  2. Under Landing Pages, click Create.

  3. Click Create a new page.

  4. Choose a template and click Select.

    • You can select a prebuilt page for a quick start or a blank layout for complete customisation

    • Alternatively, select a page you’ve created earlier

  5. Give your new page a meaningful name, such as Product Launch Promo or Event Registration Page.

    This name helps you locate the page later in the list of landing pages.

  6. Click Use this page.

  7. Customise your page design.

    Use the drag-and-drop editor to design your page. See Email builder.

    • Layouts: These make up the building blocks of your template.

    • Text: Add headings and body text. Use concise, compelling language to highlight key benefits and your Call to Action (CTA).

    • Images: Select visuals from the Image gallery or upload your own to support your message.

    • Forms: Embed forms you’ve built in the Form builder. Either select a form from the dropdown menu or create a new one.

      Note: Ensure your form is published and configured before embedding it into your page.

      Once embedded, Orbit starts collecting any form information recipients provide.

      Note: Updates made in the form builder are automatically reflected on the landing page.

  8. Preview your landing page with either Desktop or Mobile view to ensure the design and functionality meet your expectations.

  9. Click Save & Publish to make the page live and generate a shareable URL.

    You can click on the generated URL to see your landing page.

You have now created and published a live landing page.

Note: You can edit your live page without needing to republish. Changes are applied instantly, making real-time updates easy.

You can now manage your landing pages and optimise the settings.

Managing your landing pages

Best practices for creating landing pages

  • Focus on a single, clear objective (e.g., sign-ups, purchases)

  • Use compelling headlines, high-quality images, and a concise message

  • Minimise form fields to improve completion rates

  • Test your page on multiple devices to ensure a responsive design

  • Use branding consistently with logos, colours, and custom URLs