Pause and resume campaigns

Sometimes, you need to stop a campaign from running, such as:

• Changes to campaign logic
• Data issues preventing the latest data from being included
• Issues with the creative or ad hoc campaigns taking priority over other campaigns scheduled to run

You can pause and resume a campaign in the Orbit journey builder to minimise risk and adapt to changing needs.

Pausing a campaign

Once published, a campaign follows the schedule set during creation.

In this example, the campaign is published on a weekly schedule and is due to run.

To pause the campaign:

1. Click the option button in the top-right corner of the screen.

2. Click Pause.

   

3. When prompted, click Pause to confirm.

   

The campaign is now tagged as paused. The Resume button replaces the Pause button for when you need to restart it.

Resuming a campaign

If no updates to the campaign journey or schedule are needed, you can resume it as required.

To resume a campaign:

1. Click the option button in the top-right corner of the screen.
2. Click Resume.

3. When prompted, click Resume to confirm.

   

The campaign is now live and tagged as successful.

Viewing paused campaigns

You can find paused campaigns on the Campaigns tab, identified by a paused tag.

Even if you created a campaign with a recurring schedule, No Next Run remains blank when paused. Once resumed, the next scheduled run is shown.