Introduction to Campaigns

A Campaign is a series of linked Messages A Message is a single piece of marketing material. The innermost processes (orange shapes) in the diagram opposite are messages and are defined using Content, Delivery and optionally a Response step. A message could be an email, Facebook communication, call centre contact or a piece of direct mail, depending on the delivery channel., interconnected with Pools PeopleStage holds recipients in “pools” until they are selected for the next stage in the Campaign. where people wait until they are selected by an Audience Audiences define who should be selected to enter or proceed through a Campaign, they can be simple FastStats selections, Interaction Selections, or Journey Selections, but you can also template your own more complex Audiences. PeopleStage is configured to recognise queries created on a particular FastStats table as Audience Selections, for example the People table in the Holidays training system. for the next step.

PeopleStage allows you, the marketer, to fulfil a campaign brief and strike up a topic of conversation with recipients which might inform, persuade or remind them - your target audience - about the products and/or services you have to offer.

A campaign must be relevant (see Introduction to Customisation) to the recipient to stand any chance of being of interest, and timely (see Contact Strategy) to stand any chance of being engaging.

Whether the campaign requirement is to simply welcome new customers, or something more sophisticated, such as sending personalised messages depending on multiple actions, PeopleStage will allow you to visually design the stages of the campaign - and test them - before committing to running the campaign in a live environment.

See Creating a Campaign

See Also