Contact Strategy

Striking the right balance when it comes to the number of communications and the type of communication is hard when there is so much we wish to tell our customers.

Businesses usually create a contact strategy – a set of principles or rules, often based on a combination of customer feedback and complaints, which determines the number of non-compulsory communications a customer can receive over a certain timeframe.

Depending on the defined principles, PeopleStage will accommodate volume, contact and cost constraints at Audience, Campaign, Area and Diagram level

Audience Level

Campaign Level Customisation

Area Level Customisation

Diagram (Marketing Processes) Level