Content Personalisation

PeopleStage identifies any individual in your database matching the campaign’s audience selection criteria and produces an output file containing channel specific information (as specified in the Channel Editor), plus any further information required and defined within the Content step of a campaign message.

Free text, data variables, selections, interactions and journeys can all be added and used as fields within the Content step to ensure that personalised content is output during the delivery stage of the campaign.

These Values and Audiences are held in the PeopleStage Library and can be dragged into the Content Step.

Library Values

Content Step