Audience look-alikes

Finding look-alikes using predictive modelling is used in marketing to find prospects that 'look like' your existing best customers.

By analysing the attributes and behaviours of your best customers, you can identify and target these new potential customers that mirror the characteristics of your existing audience.

In Orbit, we’ve made this powerful functionality accessible and available directly to marketers, without the need to rely on analysts or data scientists.

• Creating audience look-alikes

• Using audience look-alikes

• Selecting variables for audience look-alikes