Introduction to Apteco Orbit™

Apteco’s end-to-end marketing platform

Welcome to the Apteco help hub, and your comprehensive user documentation for Apteco Orbit.

Our intuitive marketing platform makes it easy to manage your marketing from start to finish:

  • Connect data and build a system

  • Analyse and interrogate your data with dashboards

  • Target and refine the perfect audience

  • Create personalised campaign journeys and track performance

Once you’ve completed these steps, you can turn your insights into action by building response data back into your system and refine your campaigns even further.

Upload your data with our reliable, scalable cloud solution:

  • Quickly upload your data

  • Set up and define your tables

  • Easily build a campaign ready system in minutes

  • Confidently protect your data to the highest security standards

See Orbit connect.

Analyse your data efficiently with dashboards:

  • Combine analytical performance with ease of use

  • Create and share visually appealing, branded presentations of your data

  • Filter and drilldown into your data to discover key insights

  • Share dashboards or export them as a pdf to include in your reporting

See Dashboards.

Target your audiences effectively:

  • Build and refine audiences with powerful selection capabilities

  • Make visual audience selections directly from your dashboard

  • Use powerful full-screen charts to fully visualise your analytics

  • Export your audience or activate your campaigns directly in the platform

See Audiences.

Create the ideal customer journey:

  • Design, personalise, and automate multi-stage campaigns with the journey builder

  • Engage customers via Apteco email, WhatsApp, social media, and direct mail

  • Create responsive, personalised emails with drag-and-drop tools

  • Track real-time performance, ROI, and report using dashboards

See Campaigns.