Campaigns

A campaign is a coordinated series of marketing activities designed to achieve specific business objectives. Campaigns typically involve selecting target audiences, delivering messages across one or more channels, and measuring the results to understand what works and what doesn't.

In Orbit, you build campaigns as automated workflows using the journey builder, a visual interface that lets you design multi-step customer journeys. You can select recipients, send targeted messages across multiple channels, and trigger follow-up actions based on how people engage with your content.

• Using campaigns

• Creating a campaign

• Quick messages

• Overview tab

• Monitoring tab

• Journey builder

• Template builder

• Campaign channels