Audiences

Note: We're improving how you use audiences in Orbit by introducing audience workbooks. These ongoing changes will improve your audiences user experience even further moving forward. For more information see Audience workbooks.

An audience is a defined set of individuals or group of individuals. These individuals/groups share common characteristics, interests, or behaviours, making them relevant and receptive to your marketing efforts.

Orbit helps you clearly define and understand your audiences, and specifically target them in your marketing campaigns or messages.

• View audiences

• Creating an audience

• Sharing an audience

• Charts in audiences

• Audience workbooks

• Data variables

• Audiences admin