Building and managing SMS templates
After setting up your SMS channel, you can use the Apteco SMS builder to create, personalise, and preview message templates for reuse in your campaigns.
To build an SMS template:
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From the Campaign screen, click Template Builder.
Note: You can also create a new template from the SMS message step side panel in the Journey builder.
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Under SMS Builder, click Create.
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Click + New Template.
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Give your template a meaningful name (e.g., “Welcome” or “Promo Reminder”) to make it easy to identify in future campaigns.
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Begin typing your message.
The editor supports personalisation, which allows you to add placeholders like the recipient’s first name.
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To add personalisation, click + Add Content Field.
Name the fields you want to use when you set up the variables in the journey builder.
Tip: Use fallback text for personalised content fields (e.g., if the first name is missing, display “you” instead).
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In the Preview panel to the right you can see your message, as well as character and message part metrics.
As you draft your message, a character counter displays the number of characters used and remaining in each message part. You can use 160 characters per message.
Note: SMS supports plain text only, so images are not included. Emojis, while supported, use additional characters and can increase the number of message parts, which affects costs. You’ll see an adjustment in the character counter if you add emojis.
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Once your message is finalised, click Save.
Your template is now stored and available for use in any SMS campaign.