Message objectives

Message objectives allow you to define interaction criteria for a message to aim to achieve within a campaign and track their performance in real-time. By setting objectives, you can monitor if messages achieve their intended actions—like registrations, purchases, or app downloads—and assess their contribution to any broader Campaign goals.

Key benefits of message objectives include:

• Automatic tracking: Monitor responses and actions for each message.

• Multiple calls to action: Track several objectives within a single message.

• Revenue tracking: Measure financial impact from responses.

• Flexible data sources: Use various data tables for comprehensive tracking.

Note: This feature is available with a Campaigner bundle and above.

• Creating an objective

• Defining a target for the objective

• Response time window

• Revenue reporting

• Tracking multiple objectives for a message

• Monitoring progress of goals and objectives