Marketing Reports

These are available on:

  • Areas
  • Campaigns
  • Messages.

Some of the Campaign and Area level reports rely on data to have been built into FastStats and so lag behind the real time communications.

Select the Results view on your own Area, Campaign or Message

Results View Icon

Report Type Report Name
Communications Reports

Communications Reports Area & Campaign Level


Communications Reports - Message Level

Digital Response Reports

Email Response Reports

  Facebook Response Summary
  Twitter Response Summary
Transactional Response Reports Marketing Effectiveness Transactional Response Report
  Statistical Significance Transactional Response Report
Activity Summary Reports Activity Reports
  Pool Report

Campaign and Area level reports

These generally don’t offer a choice of runs, and aggregate data from all runs. They offer to break down results by dimensions that will be in common to all messages (e.g. Date, Channel or Message).

Message Level reports

These offer a choice of a single run or all runs combined. They offer to break down results by any of the Content fields or Delivery channels.