These are available on:
- Areas
- Campaigns
- Messages.
Some of the Campaign and Area level reports rely on data to have been built into FastStats and so lag behind the real time communications.
Select the Results view on your own Area, Campaign or Message
| Report Type | Report Name |
|---|---|
| Communications Reports | |
| Digital Response Reports | |
| Facebook Response Summary | |
| Twitter Response Summary | |
| Transactional Response Reports | Marketing Effectiveness Transactional Response Report |
| Statistical Significance Transactional Response Report | |
| Activity Summary Reports | Activity Reports |
| Pool Report |
Campaign and Area level reports
These generally don’t offer a choice of runs, and aggregate data from all runs. They offer to break down results by dimensions that will be in common to all messages (e.g. Date, Channel or Message).
Message Level reports
These offer a choice of a single run or all runs combined. They offer to break down results by any of the Content fields or Delivery channels.