Cascade: Promotion Book - Cells and Packs

The Cells and Packs screen shows the list of Cells and Packs for this Promotion.  When one of the rows in the grid is selected, the Information and Results tabs in the bottom section of the screen display the details for the selected row.  The format of the information is very similar to that of the Information and Results pages for the Promotion, but does contain some differences.

For details of what is displayed on the Cell Information and Results tabs and Pack Information and Results tabs, see the appropriate section.

As well as the details on the Information and Results tabs, details are displayed on the grid.  What information is displayed can be chosen by right-clicking on a Cell or Pack heading and choosing the "Column Chooser..." option (some options are displayed by default).  The Cell columns that are available are:

  • Name

  • Date Created

  • Date Updated

  • Notes

  • Created By

  • Updated By

  • Base Nth Enabled

  • Bade Nth Skip

  • Base Nth Numerator

  • Base Nth Denominator

  • Base Nth Limit Enabled

  • Base Nth Limit

  • Top Nth Enabled

  • Top Nth Skip

  • Top Nth Numerator

  • Top Nth Denominator

  • Top Nth Limit Enabled

  • Top Nth Limit

  • Tope Level Only Enabled

  • Max Base Per Top Enabled

  • Max Base Per Top

  • Base Suppress Unselected

  • Top Suppress Unselected

  • Top Suppress Selected

  • Source Filename

  • Source Description

  • Source Code

  • Include

  • Retrieve Before Allocat

  • Fixed Costs

  • Use Promotion CPK

  • Basic Cost

  • Postage Cost

  • Fulfillment Cost

  • Costs Limit Enabled

  • Costs Limit

  • Gross Base Total

  • Gross Top Tota

  • Nett Base Total

  • Nett Top Total

  • Total Cosstl

  • Cumulative Gross Base Total: The total number of People selected before de-duplication and Nths in this Cell and all previous Cells.

  • Cumulative Gross Top Total: The total number of Households selected before de-duplication and Nths in this Cell and all previous Cells.

  • Cumulative Nett Base Total: The total number of People selected after de-duplication and Nths in this Cell and all previous Cells.

  • Cumulative Nett Top Total: The total number of Households selected after de-duplication and Nths in this Cell and all previous Cells.

  • Cumulative Cost: The total Cost for this Cell and all previous Cells .

  • Index: The index of the Cell in this Promotion (i.e. 1 is the 1st Cell in the Promotion).

  • CellId: The internal reference for this Cell

  • PromotionId: The internal reference for the Promotion that this Cell belongs to.

  • CampaignId: The internal reference for the Campaign that the above Promotion belongs to.

  • Use Promotion Control Output Control Pack

  • Output Control Packs

  • Response Value Variable name

For the Pack Column Chooser, the following columns are available (some options are displayed by default):

  • Name

  • Pack Code

  • Operational Code

  • Percentage

  • Limit

  • Control

  • Total

  • Cost

  • Is Control Pack

  • Response Definition

  • Response Definition Description

  • Response Variable

  • Response Value Variable Name

  • Forecast Response Rate

  • Fixed Cost

  • Use Cell CPK

  • Basic Cost

  • Postage Cost

  • Fulfillment Cost

  • Base Total

  • Cost

  • Number Of Responses

  • Number Of Responders

  • Total Value Of Responses

  • Actual Response Rate

  • Cost Per Response

  • Return On Investment

  • Use Cell Response Definition

  • Response Rate vs Control

  • Average Order Value

  • Average Order Value vs Control

  • PackId: The internal reference for this Pack

  • CellId: The internal reference for the Cell that this Pack belongs to.

  • PromotionId: The internal reference for the Promotion that the above Cell belongs to.

  • CampaignId: The internal reference for the Campaign that the above Promotion belongs to.