Introduction to FastStats

What is FastStats?

Apteco FastStats provides powerful, interactive marketing analysis.

Using a consistent and intuitive “drag and drop” approach, FastStats provides a unique combination of speed and power for data exploration and understanding. Every drag and drop action automatically results in a query that can be saved and reused with ease. FastStats’ analysis options are virtually unlimited as any technique can be applied to any results in any order.

You can use FastStats standalone or as part of the FastStats.NET architecture.

Standalone use maximises speed and flexibility for individual analysts, enabling FastStats to be used for ad-hoc marketing analysis in addition to core strategic and tactical work.

FastStats Enterprise connects to the FastStats.NET WebService and provides browser based accessibility, scalability and resilience for marketing work-groups.

Getting started in FastStats

FastStats supports the following analysis techniques:

  • Counting of simple to complex queries using Selections
  • Multi-dimensional cross tab and pivot table analysis using Cubes and Trees
  • Visualisation of tabular data using Charting or a Word Cloud
  • Browsing and exporting of records using Data Grids
  • Analysis of how different selections interact with up to 5 way Venn Diagrams
  • Display geographic data breakdowns through Bing Maps using Mapping
  • Understand customer group characteristics and creating models using the Modelling module
  • Segment, plan and manage campaigns and promotions using the Cascade module