Using workbooks

Flexibility¶

The initial release of audiences supported a single, linear task flow, allowing you to create an audience, visually inspect its records, and export the data. In contrast, workbooks offer a more flexible approach to analysis, without these limitations.

Audience workbooks have a single audience selection with related visualisations that only display records from that audience. Orbit presents visualisations in a horizontal tab strip for ease of navigation. This functionality then extends over time to support train-of-thought analysis.

Immersive full-screen visualisations¶

In dashboards, tiles provide a digestible summary of information. Multiple visualisations on screen work together to provide an overview, letting you make informed decisions.

Audience workbooks feature full-screen interactive visualisations that let marketers delve deeper into data. These dynamic visualisations are more engaging than dashboard tiles. Each visualisation tab also contains task-specific controls, located near the visualisation itself. Organising these controls in a logical and intuitive manner streamlines navigation and simplifies the analytical process.

By interacting with the data and asking questions, you can explore your content in more detail. This gives you a richer experience, with deeper analysis of your data.

You can launch a dashboard tile straight into a full-screen workbook page for this kind of analysis. See Analysing a dashboard tile.