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Look-alikes variables

When users find look-alikes for an audience, Orbit tests the variables you choose here, to find the ones that best describe the audience. Users can't find look-alikes until you've chosen at least two. Until then, they see the message Solution is not available, Contact your administrator to set up variables.

Choose look-alikes variables

Choose variables that might describe the kind of people you want more of, such as demographics, segments, or how they first came to you.

To choose look-alikes variables:

  1. In Application Settings, select Look-alikes Variables.

  2. Add at least two variables. They must come from the audience's table or a table above it, such as People or Households.

    The Look-alikes Variables page, with Gender, Income, and Just-A-Cluster variables, each with a bin icon

  3. Select Save.

To remove a variable, select its bin icon, then select Save.