Orbit release notes 2025

Our Orbit development team works using fortnightly sprints. This helps us get the newest features to you as soon as they are ready.

14 January 2025

Version 2.1.17

Headline feature

Message objectives: Track and optimise campaign performance

Campaign objectives now enable you to set specific goals for each message in your campaigns, allowing you to track their real-time performance. With this feature, you can easily monitor key actions, such as registrations, purchases, or app downloads, and assess how individual messages contribute to your overall campaign goals.

Key benefits:

  • Automatically track responses to monitor actions for each message in real-time

  • Set multiple calls to action to track several objectives within a single message

  • Measure revenue impact to assess the financial contribution of message responses

  • Set target timeframes for each objective that validate automatically

  • Leverage flexible data sources for comprehensive tracking across various data tables

Campaigns often feature multiple objectives for each message. For instance, you can track both pre-orders and event registrations within the same message, helping you evaluate each call to action individually.

Note: This feature is available with a Campaigner bundle and above.

Note: This feature is dependent on the Apteco software Q4 release.

For more detail, see Message objectives.

New features and improvements

Campaigns

Stop all campaigns

You now have the ability to stop all your Orbit campaigns. This acts as a failsafe to instantly halt all active campaigns.

You can then resume your campaigns, with each returning to its prior state and schedule. This feature is ideal for addressing critical issues like failed data builds or ESP outages with immediate action to prevent errors or incorrect messaging.

For more detail, see Stop campaigns.

Push notifications

You can now use push notifications as a channel in Orbit campaigns. This new channel type allows you to engage with your audience directly through their devices, delivering timely and targeted messages across your multi-channel campaigns.

Key benefits:

  • Instant delivery: Ensure your message reaches your audience in real time

  • High visibility: Notifications appear directly on a device’s screen, bypassing cluttered inboxes

SMS template builder appears with SMS channel

The SMS template builder is now displayed for use when an SMS channel has been set up in Orbit. This update applies to all SMS integrations.

View campaigns you’re not licensed to use

As a campaign user, you can now view a campaign that contains features you don't have a licence to use. However, you cannot use any features you’re not licensed for or save any changes you make.

Audiences

Value display limit in audience visualisations

In audience visualisations, you can now choose to show all values or limit the number of values displayed to the top or bottom n values.

For text variable dimensions, the option to use category display is now removed, and value display is the only available option.

This value display setting is now configurable at the overall visualisation level, not per individual dimension.

See Value display limit.

Omit zeros set to true by default

We’ve changed the way that omit zeros works for donut, pie, and funnel charts in audience workbooks. Omit zeros is now set to true by default for improved user convenience.

Administration

Folders tab for file upload

System administrators now have access to a folders tab on the file upload UI, enabling more efficient addition/deletion of file directories.

Bug fixes

Campaigns

  • When naming constraints, you now retain the changes you've made previously.

  • Swapping between campaigns on a slow connection no longer causes diagram errors to occur.

Dashboards

  • Dashboard row filters applied to a user/group/system no longer cause a timeout on API calls when fetching varCodes.

Audiences

  • We've fixed an issue preventing audience workbook cubes from displaying the correct percentage option.

Administration

  • We’ve found and fixed an issue that prevented the system availability monitor being correctly created for instances hosted within Apteco Cloud.